部落格距離出版真的很近了，但終究還有段距離。資深媒體人，同時也是知名部落客的老貓說得好：「部落格是個『一貼上就發表』（post and publish）的出版工具，從寫作到發表，沒有任何距離，不像傳統媒體，中間還有一個叫做編輯的傢伙，幫你調整段落、設定格式，讓你的文章印成鉛字以後，你越看越滿意。少了編輯，『文章的表現形式』變成作者要自行打理的事了，你不再能只管內容，而不管表現。可惜從一個傳統編輯的角度看，越善於在傳統媒體寫文章的人（包括寫論文報告的人），似乎越難以掌握網頁閱讀的形式。」從這幾天調整版型的經驗來看，這幾句話還真是有道理，從寫作到出版的距離雖然拉近了，但是從單純的受眾（audience）、消費者（consumer），轉變成一切要自己動手的生產者，這個文化震盪，可不像那些 Web 2.0 Advocator 講得那麼容易、那麼美好。
有一首老歌說 I never promised you a rose garden ，從愛情到 1.0 , 2.0 ，都是一樣地...
Artist/Band: Anderson Lynn
Lyrics for Song: Rose Garden
I beg your pardon,
I never promised you a rose garden.
Along with the sunshine,
There's gotta be a little rain sometimes.
When you take, you gotta give, so live and let live,
Or let go.
I beg your pardon,
I never promised you a rose garden.
I could promise you things like big diamond rings,
But you don't find roses growin' on stalks of clover.
So you better think it over.
Well, if sweet-talkin' you could make it come true,
I would give you the world right now on a silver platter,
But what would it matter?
So smile for a while and let's be jolly:
Love shouldn't be so melancholy.
Come along and share the good times while we can.
I beg your pardon,
I never promised you a rose garden.
Along with the sunshine,
There's gotta be a little rain sometimes.
Instrumental break.
I beg your pardon,
I never promised you a rose garden.
I could sing you a tune or promise you the moon,
But if that's what it takes to hold you,
I'd just as soon let you go, but there's one thing I want you to know.
You better look before you leap, still waters run deep,
And there won't always be someone there to pull you out,
And you know what I'm talkin' about.
So smile for a while and let's be jolly:
Love shouldn't be so melancholy.
Come along and share the good times while we can.
I beg your pardon,
I never promised you a rose garden.
Along with the sunshine,
There's gotta be a little rain sometimes.
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